Why we created Raz★War

"In the beginning, shaving was shapeless and empty; there were disposable razors on the surface of the skin, and the spirit of shaving moved over an indelicate foam. " - Genesis of Shaving 

Shaving sounded like a chore.

Raz★War started from a first observation: shaving is a real chore for most men. Primarily done out of concern for comfort, aesthetics or habit, shaving is often seen as a waste of time. The shaving environment often doesn't help: blades are expensive, shaving foam bombs are often unsuitable for a pleasant shave and the equipment is of poor quality.

This observation had the effect of a real detonation at Raz★War: A whole population was to be rescued. The first aid operation was launched in difficult terrain. Raz★War wanted to revolutionize the world of shaving by offering a quality shave at fair prices. The war against the shaving giants was on! There was no more room for compromise: a shave of quality shouldn't cost a leg.

Let's make it simple.

This first observation was ideologically beautiful, but it implied a new dimension: Take the time to take the time.  In this respect, many futile daily activities alter our available time. Whether it's the daily commute to work, the water leak in the bathroom, or the purchase of consumer goods at the local supermarket, our time available to take time for ourselves is continually put to the test.

The second observation from Raz★War was clear to us: Let's make things easier. Shaving is a relatively recurring thing in a man's life. It seemed logical to avoid having to go through the same steps over and over again to buy razor blades and simply receive them in his mailbox at freely defined intervals.

The shaving subscriptions appeared. Raz★War had invented them! Our revolutionary customers placed an order once and received their blades quarterly. They never ran out of blades again. They no longer had to wear out their razor heads to the limit, risking injury. They no longer had to be innovative to shave with everyday objects when their favorite razors were not available.

Let's offer flexibility and time.

By subscribing to Raz★War, revolutionary customers were able to give themselves peace of mind. Everyday comfort. What's more, they were saving time and money while enjoying themselves. And when they surreptitiously decided to grow a beard after losing a bet with good friends, they could always pause their subscription at any time. 

This flexibility offered to customers combined with the experience of a wellness moment is what has been driving Raz★War for many years now on a daily basis.

With Raz★War, you can choose between different types of shavers according to your desires and needs. The most economical and ecological in the long run will undoubtedly be the El Cid. The safety razor is indeed the traditional razor par excellence, with its metal handle and very economical double-edged blades. On the other hand, it will not provide a "baby butt shave", unlike the El Fidel Neo, since there is only one blade that passes over the hair. So Raz*War lets you choose what is most important to you.

A real expertise

Today, Raz★War offers a real shaving ritual. Shaving brushes, shaving soaps and other accessories essential for a quality shave delight thousands of our customers every day. With quality in mind, we have scientifically studied the best shaving techniques to condense them into a few products. For example: 

  • Instead of drying the skin like shaving foam sprays do, our soaps have the advantage of bringing a lot of water to the shave, which is essential for a pleasant shave. 
  • The shaving brush allows you to exfoliate the skin, lather and apply shaving cream or soap, but also to straighten the hair to make it easier to cut.

The science of shaving is the daily Raz★War experience. Even if you have to spend 7 minutes a day shaving, Raz★War wants to transform those few minutes into a moment of pleasure. Let's take this time to take care of ourselves and start the day on the right foot.

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